Keyword Research
Keyword research is a crucial part of every successful SEO strategy. Our detailed keyword research process ensures that we identify the right keywords for your website’s content. This gives your content the advantage it needs to rank highly on the first page of Google search results.
SEO (search engine optimization) is important, and good keyword research is the key to a successful SEO campaign. At SEO Denver, we offer professional keyword research services to help you find the best keywords for your business.
You can trust the SEO Denver team for your keyword research needs. As SEO experts, we use top-rated SEO tools and software. We combine our findings with manual research and our years of experience to identify the right keywords and create an overall strategy.
When you hire us for keyword research, we do a deep dive. We use your keywords to build a content marketing plan that will get your website on the first page of Google.
Unlocking Your Keyword Potential
Our keyword research process starts by identifying the keywords you already rank for organically. Then, we dive deeper to pinpoint and optimize your top targeted keywords.
These are keywords with high buyer intent, searched by visitors ready to take action – whether that’s booking your service or purchasing your product.
Next, we identify informational search queries that are more research or question-based. These are the “how-to” or “tip” keywords that build credibility for your business and educate your leads, helping to move them along their buying journey.
Once we’ve compiled our comprehensive keyword research, we consult with you to ensure these keywords are fully aligned with your company’s goals.
After you confirm and approve the keyword selection, we utilize these insights to execute a high-level SEO campaign. This includes developing a content calendar, on-page optimization, and strategic link building.
Comprehensive Keyword Research Services
With our expertise as SEO specialists and years of successful campaign execution, we understand that comprehensive keyword research is essential for achieving first-page rankings. Our detailed keyword research process allows us to uncover both ‘action-oriented keywords’ and ‘informational search queries,’ enabling us to develop a comprehensive content strategy based on these insights.
Dominating the SERP: Competitive Keyword Insights
When we do keyword research, we always consider your competitors — the ones you already know, and the ones you probably didn’t even know existed. After we identify the keywords you are already ranking for and identify the ones you want to (and will) rank for, we do a competitor analysis. We discover the competitors who are already ranking for these keywords, identify their keyword density and backlinks, and assess the other factors that contribute to their ranking.
Long Tail Keywords
While your core “money” keywords are crucial, we also leverage supplementary and even tertiary keywords, like long-tail phrases, to bolster your SEO strategy.
We utilize long-tail keywords (those with 4 or more words) to generate blog topic ideas and develop landing page content that supports your primary target keywords. This helps your site rank for a broader range of queries.
In fact, long-tail keyword searches actually have 3-5% higher click-through rates compared to generic searches. These niche, often question-based keywords reveal the type of content and topics your audience is looking for. By addressing these queries, we can position your site to claim that coveted top spot on the Google results page.
Search Volume Mapping
In our keyword research process, we carefully examine search volume – the number of people actively searching for a given keyword or phrase. We also explore what other related terms people are looking for.
With this data in hand, we develop a strategic content calendar. This calendar balances topics targeting lower-volume keywords, which are often easier to rank for, with content optimized around more competitive, money-making keywords.
Our SEO experts devise this comprehensive content plan, identifying intentional topics for our content specialists to produce. Armed with a robust keyword strategy and this carefully curated calendar, we can create content primed to rank highly for a diverse array of valuable keywords.
Capturing Nearby Customers
Our comprehensive keyword research uncovers all relevant geo-targeted keywords aligned with the locations you serve or aim to target. We identify these hyper-local keywords to inform and execute your strategic local SEO campaign.
Leveraging your geo-targeted keyword data, we can expand your content calendar, build links using locally-focused sites, and implement citations for location-specific business listings. This multifaceted approach allows us to amplify your visibility and relevance within your key geographic markets.
Keyword Diagnostics
We don’t simply hand you a set of keywords, get your site ranking, and then step away. We understand that SEO requires an ongoing, proactive approach, with fresh and updated content. That’s why we conduct consistent keyword analysis to identify new opportunities or shifts in trends and algorithms that may impact the effectiveness of your targeted keywords.
This continuous monitoring and refinement of your keyword strategy ensures we can quickly adapt and capitalize on evolving search dynamics, keeping your SEO efforts dynamic and impactful over the long term.
Optimizing Your Online Footprint
Our seasoned team of SEO experts boast extensive industry experience. We have strategized, crafted, and executed countless successful SEO campaigns, and we’re eager to do the same for you. Our years navigating the ever-evolving search landscape have equipped us with a specialized skill set that we leverage to provide you with unparalleled keyword research services.
This depth of expertise allows us to deliver the best possible outcomes, ensuring your keyword strategy is optimized for maximum impact and visibility. We’re passionate about partnering with you to unlock your full online potential through meticulous, data-driven keyword identification and implementation.
Keyword Research Tools
Our SEO experts utilize industry-leading software and tools to conduct thorough, reliable keyword research. On a daily basis, we leverage a range of popular platforms to perform in-depth keyword analysis, audits, and to develop successful SEO campaigns for our clients.
This comprehensive toolkit allows us to thoroughly evaluate search trends, identify high-value keywords, and craft targeted strategies tailored to your unique business and industry. We employ the most advanced SEO software to ensure our keyword research is efficient, detailed, and backed by credible data.
Qualified Leads
Our meticulous keyword research forms the foundation for crafting and executing highly targeted, data-driven SEO campaigns. This approach enables us to help you rank for the most valuable, purchase-intent keywords in your industry. By securing top visibility for these money-making search terms, we can drive a steady flow of qualified leads to your website – people actively searching for the products or services you offer.
When complemented by compelling, conversion-focused content, this keyword-optimized strategy empowers you to generate a robust pipeline of prospective customers. With the right combination of search visibility and engaging digital assets, you’ll be positioned to effectively convert these qualified leads into loyal, revenue-generating clients for your business.
Frequently Asked Question
Keyword research is the process of finding, studying, and selecting the search terms that people actually use when searching online. Our SEO experts use this research to create detailed and targeted SEO campaigns. They take the insights from the keyword research and apply them to different parts of the SEO process.
Keyword research is the core of effective SEO. It allows us to:
- Identify the most popular keywords in your industry
- Understand what your competitors are ranking for
- Pinpoint the keywords you’re already ranking for
- Determine the keywords you need to target
With this thorough keyword research, we can craft a tailored SEO strategy to boost your rankings for the most valuable keywords.
Keyword research is the foundation that enables us to develop informed, targeted campaigns to get your website ranked where you want it to be. Our expertise in keyword research helps us uncover the best opportunities and put together a plan to drive more qualified traffic to your site.
The key is finding the right high-volume keywords that your customers are actually using. Our keyword research process will uncover these important terms, allowing us to optimize your content and website to start ranking for them. This is how we’ll help you achieve your SEO goals.
The amount of time needed for keyword research really depends on the specifics of your website and industry. There’s no one-size-fits-all answer.
However, when you work with us, you can trust that our SEO specialists will work efficiently to provide you with thorough keyword research findings and results in a timely manner.
We don’t just hand you a list of keywords – our process involves consulting with you to make sure the keywords we’ve identified align with your business goals and strategy.
And the collaboration doesn’t stop there. Our SEO team also offers ongoing keyword analysis to identify new opportunities and keep your campaigns up-to-date over time.
So while the keyword research timeline varies, you can count on us to handle it expertly and keep you informed every step of the way. Our goal is to uncover the best keywords to help you achieve your SEO objectives.
We use specialized SEO software to find out:
- The search volume of different keywords
- The keywords your website and your competitors are already ranking for
We also manually research your competitors to see what keywords they are ranking for.
Doing thorough keyword research takes time, but it’s incredibly valuable for your SEO. That’s why we offer professional keyword research services – to make this process easier and more efficient for you.
Our team of experts will use advanced tools and techniques to uncover the best keywords for your business. This gives you a solid foundation to build your SEO strategy on.
Rather than spending hours doing keyword research yourself, you can let our professionals handle it. We’ll provide you with the key insights you need to optimize your content and website, and start ranking higher in search results.
The pricing for our keyword research services is available on our pricing page. You can check there to see the cost.