SEO Audit & Optimization
When we review and audit your website, we can identify the areas where you have room for improvement in your SEO. This helps us see what you’re already doing well, where you can make some tweaks to perform even better, and any quick fixes that could give you an easy boost in Google rankings and visibility. The SEO audit essentially shows us what’s holding your website back from reaching that ‘Google domination’ level of success, so we can develop a plan to overcome those challenges.
To make sure your website is fully optimized, we need to carefully review every aspect of it. At SEO Denver, we conduct thorough SEO audits to identify areas for improvement. This allows us to develop a plan to optimize your website based on the issues and opportunities we uncover through the audit process.
When it comes to ranking well on Google, every element of your website matters. That’s why our SEO experts conduct a comprehensive SEO audit, looking at all aspects of your website. We analyze everything to identify opportunities for improvement and develop a tailored optimization strategy to boost your rankings.
We optimize your website for both on-page and off-page SEO factors. This is important because some of the most critical elements that impact your ranking don’t even appear directly on your website. Our comprehensive approach ensures we address both the visible and behind-the-scenes aspects that influence your Google performance.
Technical SEO Audits
When you sign up for our SEO audit services, one of the very first things we do is conduct a thorough audit of your website. This allows us to understand your website in detail, from top to bottom. It’s an important first step so we know exactly where your website stands and what needs to be done to improve your online visibility and performance.
When we audit your website, we thoroughly examine several key areas:
- Your current backlinks and link profile
- The quality and optimization of your website content
- The overall technical performance and health of your website
- Your current rankings and positioning in search engine results
This comprehensive SEO audit gives us a deep understanding of your website’s strengths, weaknesses, and opportunities for improvement from an SEO perspective.
Website Crawl
A crucial step in our SEO audit is to thoroughly crawl your website using specialized software. This allows us to see exactly how Google has indexed and understands your website’s content. It’s an essential technical SEO audit analysis that gives us valuable insights to improve your search engine visibility.
During the website crawl, we thoroughly examine:
- Any redirects or broken pages on your site
- Duplicated content that could confuse search engines
- Pages that aren’t properly linked together
- The quality and optimization of your website’s metadata
- Pages with very little substantive content
- Pages that are missing or not properly accessible
- Ensuring Google can effectively crawl and index your full website
This deep technical analysis identifies key areas we can improve to enhance your website’s performance in search results.
Manual Audit
https://edenverseo.com/denver-seo-web-design/To thoroughly SEO audit your website, we use advanced SEO audit software to crawl and analyze your site. This automated process helps us identify any technical issues or optimization opportunities. But we don’t stop there – we also manually review every single page on your website. This hands-on, page-by-page audit gives us an even deeper understanding of your content, structure, and overall website performance. By combining the software-driven analysis with our expert manual review, we can develop a comprehensive improvement plan to enhance your website’s search engine visibility.
By carefully reviewing your website page-by-page, we’re able to analyze it from Google’s perspective. This allows us to spot any issues that could be holding back your search engine rankings. The tricky part is uncovering these optimization opportunities in the first place. But that’s where our expertise comes in – when we conduct the audit, we don’t just identify the problems, we also provide solutions to fix them. This ensures your website is properly structured and optimized for maximum visibility in search results.
Once we complete the comprehensive SEO audit of your website, we can clearly identify the areas where you’re performing well, as well as the specific issues that need to be addressed. Armed with these insights, we can then work with you to implement the necessary fixes and improvements. Our goal is to take the guesswork out of optimizing your website and provide you with a clear action plan to enhance your online visibility and performance.
On-Page Optimization Services
Our website SEO audit covers both the visible, on-page elements of your website as well as the behind-the-scenes, off-site factors that can impact your search rankings. This comprehensive approach allows us to identify any issues or opportunities related to the content, structure, and technical configuration of your website, as well as how it is performing and being recognized on the broader web. By analyzing all these aspects, we can develop a targeted optimization strategy to improve your overall online presence and discoverability.
Content
Content is crucial when it comes to SEO, which is why we thoroughly review all the content on your website as part of our SEO audit. The reality is that every single word, image, and piece of information on your site can impact your search performance. After our comprehensive review, we’ll provide you with specific recommendations on how to optimize your content to work in your favor and improve your rankings.
Web Copy Review
When reviewing the content on your website, we take a close look at: Keyword usage - Making sure your important keywords appear the right number of times throughout the pages Internal linking - Ensuring there are relevant links connecting your different web pages Duplicate content - Identifying and addressing any repeated or overlapping content Header structure - Verifying your page titles and subheadings are properly formatted We do this for your homepage, landing pages, and any blog content you have. Evaluating these key content elements allows us to optimize your website's written material for better search engine visibility.
Blog Audit
If your website includes a blog, we take an even deeper dive into evaluating that content. In addition to the overall content review, when auditing your blog posts we also look at: Duplicate blog posts that cover the same topic Old blog content that may need to be updated or refreshed Blog posts that are lacking internal links or visual elements Blog posts that could be improved or expanded upon Opportunities to consolidate multiple related blog posts into one more comprehensive "super post" By carefully analyzing every aspect of your blog content, we can identify ways to make it more engaging, relevant, and search engine friendly.
Meta Data
Metadata is important for on-page SEO (search engine optimization). When we review your website, we check to see if every page has certain information:
- Title tag – This is the title of the page, which appears at the top of the browser window and in search engine results.
- Meta description – This is a short summary of the page’s content, which also appears in search engine results.
We look to see if this metadata is properly optimized. This means the title and description are well-written, relevant to the page’s content, and include important keywords. Properly optimized metadata helps search engines understand what your pages are about and can improve your visibility in search results
When you include your target keywords in the metadata, it can help improve the page’s visibility and clickability in search engine results. In other words, it makes it more likely that people will see and click on your page when searching for those keywords.
In other words, we handle all the on-page optimization ourselves, rather than outsourcing it. Our in-house experts write the titles and descriptions based on a thorough understanding of the keywords that are important for your business. This helps your website perform better in search engine results for those key terms.
Site Speed
Checking how quickly your website loads is really important as part of our technical SEO audit review. If your website loads slowly, that’s not good for how people use and interact with your site.
We can help with that. We offer services to speed up and optimize your website. We’ll make updates to get your site loading faster. This will improve how your website functions and also boost its ranking in search engines like Google.
Off-Page SEO Optimization
Off-page SEO is about things you can do outside of your actual website that still impact your search rankings. There are various factors we’ll look at as part of an off-page SEO audit.
Links
As part of the off-page SEO work, we look at the links pointing to your website from other sites. These are called backlinks, and they are a really important factor that can impact your search rankings.
Basically, the backlink analysis allows us to identify opportunities to build better links that will improve your website’s performance in search engines. We can then put together a plan to earn more of those beneficial links from other reputable websites.
Citations & Business Directories
Essentially, we’ll look at whether your business is included in any online business listings that are linking to your website. Those directory listings can serve as valuable backlinks that signal to Google that your business information is accurate and trustworthy. It’s an important off-page SEO factor we’ll evaluate as part of our overall strategy.
We list your business information on various online directories. This helps with your local SEO. When other websites link back to your website, it shows Google that your business is reputable and legitimate. It also helps verify the details about your business, like your address, phone number, and website. This can improve your visibility and ranking in local search results on Google.
Frequently Asked Question
An SEO audit looks at both the things on your website itself and the things outside your website that affect how high your website shows up in Google search results. It examines factors both on your actual web pages as well as factors elsewhere on the internet that influence how Google understands and ranks your website. The goal is to identify any issues or areas for improvement to help your website perform better in search.
The size of your website – how much content and how many pages it has. The more content and pages you have, the more the auditor will need to review.
An SEO audit is important because it looks at how your website is performing and how Google sees and understands your website. By doing this audit, we can identify any issues or problems that are affecting your website’s search engine optimization.
The content on your pages – This is the text, images, and information that users see.
Off-page SEO refers to things outside of your actual website that can still affect how your website ranks in search engines. The main off-page factor is backlinks – these are links from other websites that point back to your website.