SEO Copywriting
Every piece of content on your website is important. With our SEO copywriting services, we help you create web pages that will rank high on Google search results.
The most important thing for getting good search engine rankings is having high-quality content on your website. Every piece of content matters. Our SEO copywriting services at SEO Denver can help make sure that all the content on your website is perfectly optimized for search engines. Our goal is to get your business to show up at the top of the Google search results page.
Writing blog posts that are optimized for search engines is a good way to regularly add new and relevant content to your website. But having well-designed landing pages is also important. Landing pages allow you to specifically target the main keywords you want to rank for in search results. They provide the key information that potential customers need to convert into leads for your business.
When you use our professional SEO copywriting services, our SEO experts and content creators work together to produce content that is:
- Informative and helpful for your audience.
- Optimized to perform well in Google search rankings.
The end result is content that provides value to your customers and also helps your website rank highly on Google search results.
SEO Web Copy & Content Writing Services
First, we review your current website content to see what can be improved. We also identify any new pages that could benefit your business, like a new service or product you’re offering.
If you need a brand new page, we can build it for you from scratch. Our goal is to ensure your website has all the right content to perform well in search engines and provide a great experience for your customers.
When it comes to writing content and copy for SEO, there are different kinds of pages we can create to help improve your search engine rankings and get your website to the top of the Google search results page.
We have expertise in writing various types of pages that can all contribute to boosting your rankings and online visibility.
Home Pages
Your homepage is the most important page on your website. It's where you want potential customers to arrive and take action, like making a purchase or contacting you.
Our content specialists and web designers collaborate to update and optimize your homepage. We aim to rank higher in search results and convert visitors into leads. Additionally, our copywriting services include a strategy for linking all pages on your site. This ensures that every page supports your optimized homepage, creating a cohesive website that drives more traffic and conversions.
Services Pages
Your website should showcase everything your company offers. It's important to have individual pages for each of your services that contain well-written, optimized content. This gives potential customers all the information they need to understand your services - how you work, why they need your services, and how they can contact you.
The goal is to have detailed service pages that clearly communicate the value you provide so that when someone visits your website, they know exactly what you can do for them and how to get in touch.
Location Pages
If your business operates or serves customers in multiple locations, we can help you identify and use location-specific keywords. This allows people searching for your services in those local areas to easily find you.
Our content specialists have a lot of experience creating unique pages for each of your business locations. These location-specific pages are optimized to rank well for the relevant geographic keywords, making it easier for people in those areas to discover your company.
The goal is to make sure your business shows up when people in your target locations are searching for the products or services you offer.
FAQ Pages
Having a frequently asked questions (FAQ) page on your website is very important. It helps build credibility, allows you to rank for important keywords, and can even get your content featured prominently in search results.
We create well-researched and informative FAQ pages that are also optimized for search engines. This means the content is structured and written in a way that performs well in search rankings.
The goal of these FAQ pages is to provide helpful information to your website visitors, while also boosting your visibility and rankings in search engine results.
Professional SEO Copywriting
When we provide professional SEO copywriting services, we take into account the most important factors for creating a high-performing landing page. Our goal is to help your landing page rank at the top of the Google search results page.
We carefully craft the content and structure of your landing page to ensure it checks all the boxes for what Google looks for in high-quality, search-optimized pages. The end result is a landing page that stands out and attracts more visitors from Google searches.
Keyword Research
As part of our services, we do extensive Keyword research to find the keywords your website already ranks for, as well as the new keywords you should be targeting. This helps us identify the right topics and questions to cover on your website.
We also look for long-tail keywords - these are more specific, detailed keywords that reveal important information about what your customers are searching for.
Using this keyword research, our content specialists are able to create landing pages that are optimized to rank highly in search results. The goal is to make sure your website is addressing the right topics and questions that your potential customers are searching for.
Keyword Density
We understand that creating high-quality, optimized content isn't just about cramming in as many keywords as possible. It's about finding the right balance of keywords that flow naturally within the content.
Our content specialists are careful to use the target keywords at the appropriate density. This means the keywords are integrated seamlessly, without making the content sound forced or unnatural. The goal is to create content that reads smoothly and provides value to the reader, while still being optimized for search engines.
The key is striking the right balance - using the necessary keywords effectively, without overdoing it to the point that the content becomes awkward or unreadable.
Competitor Analysis
As part of our process, we analyze your competitors to see which keywords they are ranking for. This gives us insights into what keywords you should be targeting as well.
We also look at how your competitors are structuring their content - things like the density of keywords they use and the total word count. We use these insights to develop an effective content strategy for your business.
This often involves updating your existing landing pages or creating new ones, to ensure your website is optimized for the right keywords and provides the right amount of information. The goal is to create content that outperforms your competition in search results.
Headers
As part of our SEO copywriting services, we make sure your webpage is written and structured in an optimized way. This includes using the right formatting for the headings and titles.
The title of your page is really important for how it ranks in search results, so we pay close attention to making sure the title is optimized. We also properly label and format all the section headers throughout the content.
The goal is to have your web page structured in a way that is clear, easy to scan, and helps search engines understand the content and how it should be ranked. Proper formatting of the titles and headings is a key part of this.
Interlinking
When we create optimized content for your landing pages, we also set up an internal linking strategy. This means we make sure each page is linking out to other relevant and important pages on your website.
The goal of this internal linking is to create connections between the different pages on your site. This helps search engines understand how the pages are related and reinforces the importance of key pages.
By establishing these internal links, we're improving the overall structure and navigation of your website. This makes it easier for both users and search engines to move between the relevant pages on your site.
What SEO Copywriting Can Do For You
Rank for keywords
Every landing page on your website has a different purpose or target audience. That's why our content specialists optimize each page individually, using a unique set of relevant keywords.
We don't take a one-size-fits-all approach. Instead, we carefully select the best keywords to focus on for each specific landing page, based on its goals and target audience.
This ensures that the content on each page is tailored and optimized to perform well for the right searches. It's a more personalized approach to make sure each of your landing pages is as effective as possible.
Cohesive navigation
Having a well-structured website with different types of landing pages, like a homepage, service pages, and location pages, makes it easier for people to find the specific information they're looking for.
By adding internal links between these pages, you make it simple for visitors to navigate from one page to another on your site. This encourages them to spend more time exploring your content.
The combination of clear, organized landing pages and internal linking has two key benefits:
- It helps improve your website's search engine rankings, as search engines can better understand the structure and relevance of your content.
- It increases the chances of converting those website visitors into leads or customers, since they can easily access the details they need.
So by thoughtfully structuring your landing pages and connecting them with internal links, you create a user-friendly experience that boosts both your SEO and your conversions.
Inform
It's important to have separate pages on your website for different topics and services. This allows you to target a variety of relevant keywords on each page.
But it also ensures that your site has all the information a potential customer might need to take action. Whether they're looking for your contact details for a specific location, or they want details about a particular service you offer, having dedicated pages for this information is crucial.
These well-optimized and formatted pages make it easy for leads to find exactly what they're looking for. They can quickly access the details they need, whether that's your contact info or specifics about your services.
This improves the user experience and makes it more likely that a visitor will convert into a customer or lead. Having this comprehensive information available on your site is an important part of your overall marketing and lead-generation strategy.
Frequently Asked Question
SEO copywriting ensures that your website content is optimized for search engines, helping you rank higher in search results and attract more visitors. High-quality, optimized content can convert these visitors into customers.
To optimize your SEO copy, focus on keyword research, natural keyword integration, informative and engaging content, proper use of headings and subheadings, and internal linking. Regularly update your content to keep it relevant.
While there’s no one-size-fits-all answer, longer content (typically 1,000-2,000 words) tends to perform better in search rankings. However, quality and relevance are more important than length. Ensure your content thoroughly covers the topic.
The cost of SEO copywriting can vary based on the complexity of the project, the expertise of the copywriter, and the length of the content. It can range from a few hundred to several thousand dollars per project.
All types of pages, including homepages, service pages, blog posts, and landing pages, benefit from SEO copywriting. Each type of page should be optimized for relevant keywords and designed to engage and inform visitors.
Regular updates are important for maintaining high search rankings and relevance. Aim to update your blog regularly and review other pages periodically to ensure the information is current and optimized.
Yes, SEO copywriting can significantly boost your local SEO efforts by incorporating location-specific keywords and creating unique content for each of your business locations. This helps attract local customers searching for your services.